Why choose a design agency for your project?
With the wide variety of design houses, ad agencies and printers out there, choosing the right supplier for your creative needs can be a daunting prospect. So what are the key elements involved in choosing the right kind of creative resource for your needs? should you employ an in-house designer? What are the pro’s and cons?
Most decisions based on sourcing a creative supplier, inevitably come down to budget and what you feel you are looking to achieve. If you are simply looking for a few business cards, and yours is a sector where image is not the highest priority, a design agency may be a more expensive option for the level of input you need.
Many types of company offer graphic design. Printers no longer just print, even many photographers are offering graphic design as a service, as are stationery suppliers, IT companies and many other businesses.
What is a design agency?
So what is a design agency, as opposed to these other options? A design agency is a specialist in creative design as a core business. Independence is a key feature of a true design agency, hence the word ‘agency’ where we are able to choose unbiased solutions that are not tied in to having to use, for example, a certain print provider or being limited by any other linked-in factor.
At the other end of the scale, there are advertising agencies. Should you use an advertising agency for design work that is not advertising? The probability is that unless your requirements are linked to a certain advertising campaign that has been produced by the ad agency, the level of budget necessary for them to complete other forms of design is usually prohibitive for most businesses.
The reverse situation is equally true, most design agencies will not be appropriate for producing broadcast or press advertising, and especially where media scheduling and buying are a factor. The set-up of a design agency can be very effective for some advertising, but usually for limited campaigns aimed at niche target audiences. design agency in China
The right design agency?
Within the design agency sector itself, there are still many different options to consider, here are a few points to help in making a decision:
o Where is the agency based, do I prefer a geographically close supplier so I can call in, or they can visit face-to-face?
o What is their relevant experience, do they have examples within the type of design discipline I am looking for?
o Have they worked for similar sized businesses, in closely related business sectors?
o Do they have marketing expertise as well as creative, can they understand wider strategic aims?
o Can the agency handle my expected workload, what evidence do they have of this?
o What is the specific experience of the team, who will handle the account?
o Is the agency doing many more web projects than design for print? Are the designers qualified designers for print, or web designers who outsource the print design?
o Is the agency willing to give references of satisfied customers other than pre-printed testimonials?
o Can the agency provide quantitative results for work, what evidence can they provide for return on investment and accountability?
o Which services are outsourced, which are provided in house?
With the explosion of the web as a marketing tool, many early websites were created by IT people, who had no training in graphic design but simply knew how to put a web site together.